Life In Internet

I have been speaking to many Shop.org, RAMA, and NRF members who are excited about going to our Retail Innovation and Marketing Conference next week in San Francisco.  Some are looking forward to catching up with old business associates at the round tables and receptions, some are hoping to learn how retailers are using social media to drive business (check out this recent interview with one of our speakers), and some are excited to get insight into new consumer trends.  Probably the topic that seems to be mentioned the most is mobile.  Whether you are new to mobile and just trying to figure it all out, or if you have some experience in this rapidly growing channel, there is a general thirst of knowledge on this topic that is unprecedented.  So, not only are we covering this topic during opening keynote presentations and afternoon discussions, but we are also having a mobile boot camp on March 2.  A year’s worth of mobile learning in one day.  For Shop.org members, the price is only $295 and I guarantee it will be money well spent.  You can read an interview with Mickey Alam Kahn from Mobile Marketer and Mobile Commerce Daily who is our content provider for the boot camp.

I would like to hear from folks who are heading out to San Francisco next week, what you hope to get out of this inaugural event.  What are your top priorities that you hope to achieve by the end of next week?   Let us know, and we could recommend some specific sessions, round tables, and people to make sure you connect with to help you reach your goals.   Thanks everyone and I am looking forward to seeing everyone in San Francisco. 

Larry Joseloff
joseloffl@shop.org