Life In Internet

Google has evolved to become the dominant business on the internet over the last twelve years. However it has been reported by the internet industry analysts Hitwise that in March 2010, Facebook overtook Google as the world’s most popular website, with Facebook creating more traffic in America than Google. Does this indicate that social networking sites are becoming an alternative to the traditional search engines?

The traditional search engines may be creating less traffic than the social networking sites but of course how those sites are used is very different. Search engine use is more purposeful traffic. By the nature in which they are used, the typical customer will spend a lot less time in a search engine but with a particular purpose. The speed of reaching an outcome is more important. The traditional search engines are still an essential sales tool, and search engine optimisation is still an essential aid. A lot of new trade can still be generated with an elevated search engine positioning. After an initial examination of your company’s website and some simple enhancements the information provided on the search engine listing can become more prominent. Some more work to promote the company’s website and raise the awareness of the search engines will help to increase that search engine positioning to attain a listing on page one of the results.

On a social networking site, most of that extra traffic must be using the site for its primary reason – being social. There will be very little business activity. It may be viable for other types of search such as film reviews, but it is hard to visualise how a customer searching for a company to supply products or services would try a social network.

The social networks are funded by paid advertising, but if intending clients are spending so much time in a network that is apparently very popular then that advertising must cost more than advertising elsewhere. search engine optimisation can be better value for money than bought advertising. Using tools made available by the search engines, the impact of search optimization is also easy to assess.

It could be thought that Facebook groups are more focused by their nature. The groups are agglomerations of similar people with similar needs. But by the very nature of being special interest groups, they are also closed. A group member chooses how open to be, and who can have access to any information that may be seen. search optimization will have no impact on this.

Traditional searches are wide open, with no need to be part of anything at all. There are still lots of intending clients for whom the social networking sites are a total mystery, nothing more than another strange marker in the corner of a web page, a place to mention because it seems it has to be. Those intending clients will still originate from a good search engine positioning on a traditional search engine. search engine optimisation can improve your company’s website and help provide the information the intending customer really needs.

The social networking sites such as Facebook may be getting busier, but Google and the other traditional search engines will still be a valuable source of trade for your company. search optimization will still make a great difference.

Bookmark It

Hide Sites