Life In Internet

I own a landscaping organisation in the northeast of England; about 10 years ago I decided to get a site made to market my organisation. Having no real IT or Online Marketing knowledge of my own, I found a local web design organisation and paid them around £2,000 to make and host a site for 2 years. After paying all that money I ended up with a two page site, home web page and a contact us webpage. If I tried to find my organisation, my site would come out on the initial page of results, but if I tried to find my services, such as paving or turfing, I would not see my site. Even if I made the search more local by entering a local place name, I could not see my site without searching through pages of results. So, when the 2 years were up, and I was asked for another £2,000 for another 2 years, I did not renew the contract.

I was now back to where I had found myself 2 years ago, with no site but I was £2,000 lighter. After talking to a family friend, I decided to ask this friend and his graphic designer friend to design and make a site for a few hundred pounds. So they set to work and made a couple of designs, and then I reviewed the designs and selected one. Then they set about making a site with a home page, about us page, decking page, paving page, garden services page, water features page, turfing page, case studies page, frequently asked questions page and a contact us page. Within a few weeks later I found myself with a good looking site, which they submitted to the search engines like Google and Yahoo.

But once again I found myself with a site with a Search Engine Placement that was very disappointing, to resolve this this I started some Online Marketing by hiring yell.com to run some adverts for me. This is the way it stayed for a year or so, and then I opted to get in a Search Engine Optimization Company to get the sites Search Engine Placement higher. The Search Engine Optimization Company added a list of keywords at the bottom of the home page, and also added a meta tag description, meta tag keywords list, a link to their site and a free tracker. This revealed how people got to my site and how many people got to it, as well as many other pieces of information. After getting this work done my site started to appear on the 2nd or 3rd pages of a local search for my service, which was at least positive step in the right direction.

It was a little while afterwards that I got a landscaping job for a couple who sold kids pools online, and they had lot of practice in developing sites Search Engine Placement and were happy to share their knowledge. So I put my friends who made my site, in touch with this couple, and they began re-designing with their guidance. It turned out that it was better in this case to re-make the site from scratch, so the site was optimised with relevant keywords, and the code was easier to be read by the web bots and load time. I took this opportunity to add another case study, and a links page to help develop the Search Engine Placement. I was quite sceptical about this new optimised site, and there was not long left on the hosting package, so I decided to launch the new optimised site, to see how it compared to the one optimised by the Search Engine Optimization Company. With both sites up and running, it was not long until the new site eclipsed the Search Engine Placement of the one optimised by the Search Engine Optimization Company. With more and more links exchanged with other sites, it was not long until my site www.firstclass-landscaping.co.uk appeared on the initial page of searches for my services, and I now get hundreds of visitors a month.

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