Life In Internet

We’ve crossed that halfway mark in the calendar – which also means that we’ve just concluded our latest quarterly online sales flash survey. Conducted in partnership with Forrester Research, every quarter we ask retailers to (anonymously) indicate how their gross online sales grew for the past quarter compared to the same quarter a year earlier.

70 retailers participated in the Q2 survey, which was in the field from July 1 to 7, 2010. Shop.org Members can now download the results summary as well as the more detailed results overview. A few highlights:

• Average gross Web sales growth for Q2 2010 vs. Q2 2009 for retailers surveyed was 15.1%.  
• Almost half experienced growth of 10% or higher. 
• Over half of small retailers ($10 million or less in annual Web sales) experienced growth, as did almost two-thirds of medium size retailers (between $10 million and $100 million in annual Web sales).

Many thanks to all retailers who participated in this survey – despite the many mixed economic signals in the news, it’s good to see online retail continuing to make progress.