Social Media
The Internet and the software which has been developed to run on it have made it extremely easy for anyone to publish content and have it accessible to millions of people. In effect, consumers have been given a voice to air their views to a massive audience. Something which before the Internet, they could never have done.
In recent years one of the biggest examples of this has been the massive growth of weblogs (blogs), wiki’s, podcasts, vlogs and moblogs – together they form what is loosely known as social media; the ability for anyone to publish almost any content without the typical costs and hindrances associated with traditional media.