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Archive for the ‘Internet Shopping’ Category
Bare Escentuals, Charming Shoppes execs offer site redesign advice
On July - 16 - 2010
HSN exec discusses the changing landscape of consumers
On July - 16 - 2010
Brian Bradley, EVP of HSN.com, spoke this morning at Shop.org’s Online Merchandising Workshop about how the company has leveraged the challenging retail environment to serve customers in a more powerful way. Before providing examples of how the company is using mobile, social media and video – along with an emphasis on multichannel integration – Bradley walked through ways consumers have changed. Here’s what he had to say:
1) Consumers are looking for an all-access pass. “Historically, the retail paradigm was to get the customer to come to you in a physical location during set times,” Bradley said. Today, customers want to shop where they want, when they want. That’s one of the reasons why HSN’s “remote shopping” experience has been so successful – not cannibalizing sales from other channels like the call center or online, but most often creating new sales on its own.
Scenes from the opening reception at Merch ‘10
On July - 14 - 2010
Last night’s opening reception at the Shop.org Online Merchandising Workshop was jam packed with online executives from companies as diverse as 1-800-FLOWERS.com to JCPenney to Cole Haan. For those of us who have been experiencing a major dose of summer lately, the 72-degree temperatures almost felt a bit chilly – but there was no complaining!
Here are a few scenes from last night’s reception.
Everything you need to know about word of mouth marketing
On July - 14 - 2010
In advertising, you’re limited to the number of people you’ve paid to reach. That is, unless you’ve laid the groundwork for word of mouth to support it.
Think of it like this: You pay for X impressions. But if you can get 20% more people to see the ad through word of mouth, you get 20% better response (for free).
You’re doing all this great work — but what you’re missing is the WOM bump. So here’s the quick version of everything you wanted to know about word of mouth marketing but were afraid to ask.
Everything You Need to Know About Word of Mouth Marketing
On July - 10 - 2010
In advertising, you’re limited to the number of people you’ve paid to reach. That is, unless you’ve laid the groundwork for word of mouth to support it.
Think of it like this: You pay for X impressions. But if you can get 20% more people to see the ad through word of mouth, you get 20% better response (for free).
You’re doing all this great work — but what you’re missing is the WOM bump. So here’s the quick version of everything you wanted to know about word of mouth marketing but were afraid to ask.
Talking With…author and e-commerce visionary Bryan Eisenberg
On July - 8 - 2010
With Shop.org’s Online Merchandising Workshop less than a week away, we decided to focus our Talking With… attention on one of the keynotes that seems to be getting the most interest: “21 Secrets of Top Converting Websites”. So we reached out to online marketing pioneer Bryan Eisenberg, author of the best-selling Waiting for Your Cat to Bark? and managing partner at Eisenberg Holdings LLC, who discusses which online retailers have mastered web optimization, outlines the biggest mistakes retailers make with email marketing, and shares what attendees at his anticipated session will walk away with on July 13.
Video Fills the Shopping Cart
On June - 30 - 2010
Research shows that consumers rely on product video in making online purchase decisions. Online retailers are moving fast to add video to the purchase path in order to increase conversion. With this goal in mind, here are some best practices we’ve adopted in the course of working with our Internet 500 retailer clients at Invodo.
1) Make the Product the Star
Research: 2010 SORO Marketing, Social Media & Mobile Report Released
On June - 30 - 2010
The full results of the first State of Retailing Online (SORO) 2010 survey were released today. Shop.org Members can download the findings now, which cover interactive marketing, social media and mobile. We were able to break out results by company type (multichannel vs. pureplay), size (annual Web revenue), and Web selling tenure, as well as by category for apparel, accessories & footwear; beauty & personal care; general merchandisers; home; and sporting goods & accessories.
A few highlights:
Speaker roundtables, Case Studies and Site Critiques at the Merch Workshop
On June - 30 - 2010
We are just a couple weeks away from the start of my favorite event of the year – the Shop.org Online Merchandising Workshop. For those of you attending, I wanted to provide a quick update of some content we have just added in the last few days.
1. Speaker and industry expert moderated roundtables
To wrap up the first full day of content at the event on Tuesday July 13th – all event attendees are able to join interactive, small group discussions on a merchandising topic of their choice. This year, we have 12 topic tables moderated by many of our event speakers as well as a handful of other industry experts that plan to share best practices, tips for success and additional insights on numerous topics. A perfect mix of networking and learning for those that want to dive into the hottest topics in online merchandising.
A Lobbying Victory for Retailers
On June - 28 - 2010
While much of the country is focused on the impact on the financial industry of the financial overhaul bill that was passed early this morning, Shop.org was focused on a little known but important part of the bill that would give the FTC significant new powers that could be used to increase federal regulation in areas such as privacy and marketing.
The FTC succeeded in having these new powers included in a House version of the financial overhaul bill. And, in a cliffhanger Conference Committee that lasted until 5:00 am this morning, Chairman Waxman of the House Energy and Commerce Committee attempted three times to force the Senate to accept the expanded FTC authorities that Shop.org has consistently opposed. Thankfully, all of our lobbying efforts paid off and the Senate Democrats held firm in opposition to the measure. Therefore, the FTC will not be getting the powers that they asked for. Both the House and Senate are set to pass the finalized bill next week.